Citara will bring cinema to the masses by taking over the operations of the four screens in South Kashmir and North Kashmir. The diaspora of Shopian, Pulwama, Handwara and Baramullah will now be treated to films beginning February 2025.
The company is also poised to expand the presence to Udhampur, Kishtwar, Doda, Bhadarwah, Pahalgam and Anatnag during the course of the year.
Producer Pradeep (Tutu) Sharma is the founder of Citara. Saurabh Saxena is the executive director.