CONTENT DISTRIBUTION: TIME’S BLACK BOX | 22 September, 2024

The entertainment industry has time and again adapted itself to changing scenarios. The saturated release strategy of today is a thing of the last three decades. Before that, films used be released in a maximum of 30 or 35 cinemas in a city like Bombay as against over 100 screens today. Well, if The Black Box, invented by Time, is anything to go by, the game is about to be fundamentally redefined. This revolutionary patented technology isn’t just an upgrade — it’s an upheaval, poised to dismantle the status quo and rebuild it in a way that demands attention.

The Black Box is, to quote Time’s Jimit Shah (son of late Dhirajlal (Dhirubhai) Shah; seen in picture above with his father), the cutting-edge answer to the demands of a world that no longer has the patience for outdated, sluggish methods. “We live in an era where a few days’ delay in content delivery can mean the difference between success and irrelevance. With this technology, the days of waiting for slow uploads, convoluted downloads, logistical nightmares and limited release of content are over. Hosting content on the cloud, the Black Box slashes lead times from days to mere hours, empowering cinema owners and exhibitors with unprecedented and much-needed  flexibility.

A New Standard In Security

In a digital landscape rife with piracy and unauthorised distribution, content security is non-negotiable. The Black Box doesn’t just meet the standard; it sets a new one. Through proprietary fingerprinting and HDMI encryption, it ensures that your content remains yours. Once installed, this Box is locked to a single screen, making it virtually impossible to pirate or misuse. And with forensic watermarking, every frame of your content is traceable, ensuring that any leaks are immediately identifiable.

Beyond Entertainment: Expanding Horizons

While The Black Box is set to transform the entertainment industry, its impact doesn’t stop there. This patented technology is equally powerful in the worlds of education, medical training and professional development. Whether it’s a live seminar, a critical training session, or an educational documentary, The Black Box delivers and exhibits your content securely and efficiently, anytime, anywhere.

Unrivalled Benefits For All

No one is left out of the revolution. The Black Box offers a host of advantages that transform the entire content distribution value chain:

  • Content Owners: Seize the opportunity to reach global audience instantly, cutting costs, and boosting profits through a variety of monetisation models. Your content is no longer confined by geography or logistics — it is available to the world, on demand. Release your library and First Day First Show content with ease.
  • Cinema Owners: Maximise your theatre’s potential with a diverse selection of content, languages, and genres. With minimal additional costs, you are not just keeping up with the competition — you are also outpacing them.
  • Audience: Enjoy an unprecedented range of worldwide and local films and shows, including niche and long-tail content that might never see the light of day in traditional cinemas. The Black Box ensures that you get what you want, when you want it.
  • Global Reach: The Black Box simplifies global content distribution and exhibition, breaking down barriers and making it easier than ever for diverse content to find its audience across the globe.
  • Cost Flexibility: Say goodbye to the rigid, high-cost structures of traditional content release. The Black Box allows for a flexible, scalable approach that suits the needs of both, content owners and cinemas.

Technical Marvel: The Specs

The Black Box isn’t just about what it does; it’s about how it does it. Here’s what makes it a must-have:

  • Upto 4K Resolution And Upto 32-Channel Surround Sound: Your content deserves to be seen and heard in the best possible quality. The Black Box ensures, it is.
  • Unbreakable Security: HDMI encryption and forensic watermarking safeguard your intellectual property like never before.
  • 24/7 Operation: Built to last, the rugged hardware of the Black Box can handle continuous operation, ensuring that your content is always ready for viewing. With the power consumption of a mobile charger, it saves on costs as well.
  • Global Availability With Geo-Blocking: Control where and when your content is available, with the peace of mind that it’s only being seen where you want it to be.
  • On-Demand Service: No more waiting for delivery or worrying about physical storage. Your content is always accessible, always secure.

Affordable

The Black Box is affordable. For a one-time processing fee of just £299 and a refundable security deposit of £99, cinemas can join the revolution. Content owners and distributors can upload their libraries or first-day-first-show content at an inaugural price of just £3 per minute for any resolution up to 4K.

According to Time, there are no monthly fees and no hidden charges.

November Is The Month

The delivery of The Black Box is set to begin on November 11, 2024. The company is based out of London, UK.