The 11th India International Film Tourism Conclave (IIFTC), concluded recently, had a panel discussion focused on enhancing the relationship between India’s film industry and state film commissions. Filmmaker Anubhav Sinha shared compelling insights on the expectations and challenges that filmmakers face when engaging with film commissions across various states. The panel included representatives from the Film Cells of Gujarat, Maharashtra, New Delhi and Bihar.
In his role as moderator, Sinha opened the discussion with a touch of humour, admitting that he had “never moderated anything before”. Reflecting on his early experiences filming outside India, he recalled his first encounter with a film commission while working on Tum Bin in Canada in 2000. “It was a fantastic experience,” Sinha remarked, pointing out that at the time, Indian filmmakers had limited knowledge of film commissions and the regulations governing various locations. He praised the growth of film commissions across Indian states but expressed a wish for a stronger emphasis on convenience over financial incentives.
Anubhav Sinha addressed a critical gap in the industry’s relationship with film commissions. He observed that in most states, subsidies often become the focal point of these commissions, turning them into “accounting and audit offices” where film producers apply for grants after meeting specific spending thresholds. “Convenience should be the top priority,” Sinha argued, “not subsidies.” He suggested that commissions should work towards making the production process smoother and more efficient, providing benefits like exclusive access to affordable hotel rates, expedited location permissions, and improved support from local agencies, such as traffic and police departments. He gave the example of Ramoji Film City in Hyderabad to support his argument: “Ramoji Film City offers hotels, equipment, and various locations, making it an all-in-one solution that filmmakers gravitate to for convenience alone.” He called on film commissions to develop similarly compelling offerings, ensuring that they become the preferred choice for filmmakers due to seamless access and support rather than just financial incentives.
As the conversation concluded, Sinha urged film commissions to enhance accessibility and engagement with the industry, creating an infrastructure where convenience spoke louder than subsidies. For an industry as dynamic as filmmaking, the true measure of support should be reflected in efficient processes and strong relationships, he explained. Through such changes, he said, India’s states could become more appealing to both, domestic and international filmmakers, ultimately benefitting regional economies and the industry at large.
