Annapurna Studios and Qube Cinema have launched the ANR Virtual Production Stage in Hyderabad. This state-of-the-art ICVFX (In-Camera Visual Effects) facility promises to revolutionise the production process for filmmakers. The ANR Virtual Production Stage has been conducting tests since October 2022 and has already been used to shoot multiple films, ads and music videos.
The technology used in the set-up is cutting-edge, featuring a high brightness, curved LED wall spanning 60 ft. in width and 20 ft. in height, 2.3 mm dot-pitch, with ultra-high refresh rate and wide colour gamut. Top-of-the-line AOTO LED displays, state-of-the-art camera tracking using stYpe’s RedSpy, and powerful, custom-built rendering systems using Unreal Engine allow for real-time rendering of complex photorealistic virtual locations. Filmmakers can now seamlessly blend real and virtual elements and can shoot scenes in various locations worldwide without the need to physically relocate. They also have the ability to manipulate weather and lighting to their liking, giving them greater creative control.
The launch of the ANR Virtual Production Stage can be a game-changer for the Indian film industry, and it could help India’s entertainment sector take a significant step forward in the global entertainment industry.