The Central Circuit Cine Association has written to the Film & Television Producers Guild of India to ensure that producers do not release their films on channels such as Pikashow, Vedu etc. on the day of their theatrical release itself. It has also requested producers to take stringent action against such channels if they are illegally showing new films.
Easy availability of new films on the aforementioned channels adversely affects box-office collections, the CCCA letter adds.