Ranveer Singh, Shah Rukh Khan, Akshay Kumar and Alia Bhatt were the four stars among the top five celebrities in terms of brand endorsements for 2023. The four Bollywood stars also witnessed the highest growth in value and volume in the year gone by.
At number 1 was cricket star Virat Kohli whose brand value in 2023 was $227.9 million. His brand value in 2022 was $176.9 million.
Ranveer Singh’s brand value for 2023 was $203.1 million. It grew from $181.7 million in the previous year. At number 3 last year was Shah Rukh Khan with a value of $120.7 million. The growth was huge as his brand value was only $55.7 million in 2022. In fact, SRK jumped from no. 10 in 2022 to no. 3 in 2023.
Akshay Kumar was at number 4 with a brand value of $111.7 million in 2023. His brand value actually declined from $153.6 million in 2022. Alia Bhatt (at no. 5) also saw her brand value come down, but only marginally — from $102.9 million in 2022 to $101.1 million in 2023.
The findings were according to Kroll’s Celebrity Brand Valuation Study.