The trade prayed hard for a film to open well at the box-office and break the bad spell of Bollywood. Exhibitors were at their wits’ end, clueless about how long they would be able to continue with the flopping fares. And when, finally, a film — BRAHMASTRA: PART ONE – SHIVA — did open to bumper houses yesterday (September 9), many in the trade lost no time in badmouthing it and predicting its doom. Amidst all the negativity, the costliest Hindi film emerged victorious by netting around Rs. 35 crore (Hindi plus dubbed South versions) on day 1. Public reports were far better than the tainted trade reports. Almost every reviewer ran down the film but the public seems to have given it a big thumbs up.
Token The Treasure turned out to be a disaster in the first week all over.
Sita Ramam (dubbed) managed just about average collections in spite of excellent reports. Lack of promotion of the dubbed version of the hit Telugu film and, therefore, awareness about its release and even its existence came in the way of the film realising its true potential.
Liger crashed further in 2nd week all over. After a total of Rs. 18 crore in the first week, it managed barely Rs. 2 crore in 2nd week. Grand total for 2 weeks: Rs. 20 crore.
Karthikeya 2 (dubbed) did ordinary business in its fourth week. It netted Rs. 2.27 crore in the fourth weekend, and another Rs. 1.29 crore during the weekdays. Total for 4th week: Rs. 3.56 crore. Grand total for 4 weeks: Rs. 29.79 crore.
