LATEST POSITION | 2 March, 2024
‘ARTICLE 370’ DOES WELL, NEW RELEASES RECORD POOR OPENINGS

The low ticket rates on the first day of the week gone by (Friday, February 23) in celebration of Cinema Lovers Day came as a boon to the trade as collections of the new releases and old (running) films got a major boost that day.

Crakk could not attract much crowds to the cinemas in the first week. In spite of the reduced ticket prices on Friday due to Cinema Lovers Day, the action film netted only Rs. 4.10 crore on the first day. Collections crashed on Saturday due to dull reports so that the day closed at Rs. 2.50 crore. The total for Sunday was Rs. 2.40 crore, which was less than the Saturday total. Therefore, the first weekend closed at Rs. 9 crore. The collections for the weekdays were as follows: Monday – Rs. 1.10 crore, Tuesday – Rs. 1 crore, Wednesday – Rs. 0.85 crore, Thursday – Rs. 0.75 crore. With the total for the weekdays being Rs. 3.70 crore, the first week closed at Rs. 12.70 crore. The very expensive film (cost of production and promotion is more than Rs. 80 crore) will entail heavy losses — and this in spite of the fact that its digital and satellite rights have been pre-sold at fancy prices.

Article 370 did well in the first week. It started with a take of Rs. 5 crore on Friday. Since the ticket rates were only Rs. 99 on Friday to celebrate Cinema Lovers Day, the film’s collections got a boost. Saturday closed at Rs. 7.30 crore while Sunday, at Rs. 9 crore. After a first weekend total of Rs. 21.30 crore, collections for the weekdays were: Monday – Rs. 3.55 crore, Tuesday – Rs. 3.05 crore, Wednesday – Rs. 2.85 crore, Thursday – Rs. 2.75 crore. In this way, the total for the weekdays was Rs. 12.20 crore. Therefore, the first week’s total was Rs. 33.50 crore.

All India Rank met with a disastrous fate in the first week.

Chote Nawab bombed everywhere in 1st week.

Qaid – No Wayyy Out fared miserably in 1st week.

Teri Baaton Mein Aisa Uljha Jiya started its 3rd week with a take of Rs. 2.35 crore on Friday. Collections on Saturday and Sunday were Rs. 2.50 crore and Rs. 2.65 crore respectively. Therefore, the third weekend closed at Rs. 7.50 crore. Collections for the weekdays were as follows: Monday – Rs. 0.90 crore, Tuesday – Rs. 0.80 crore, Wednesday – Rs. 0.70 crore, Thursday – Rs. 0.60 crore. Hence the total for the weekdays was Rs. 3 crore. Total for 3rd week: Rs. 10.50 crore. Grand total for 3 weeks: Rs. 72.95 crore.

Fighter collected Rs. 1.95 crore in the fifth weekend and another Rs. 0.90 crore during the weekdays. Hence the total for 5th week was Rs. 2.85 crore. Grand total for 5 weeks: 191.40 crore.

Aata Vel Zaali (Marathi) did not perform well in the first week in Maharashtra.

Shivrayancha Chhava (Marathi) did fair business in 2nd week in parts of Maharashtra.