The Moviemax chain of multiplexes, owned by the Kanakias, inaugurated a seven-screen multiplex in Hyderabad on 14th December at the hands of Telugu film star Adivi Sesh. Moviemax COO Kunal Sawhney represented Moviemax at the launch function. The multiplex screened Adivi Sesh’s new Telugu hit, HIT: The 2nd Case for invitees on 14th. All the seven screens were thrown open to the public on 15th.
The inauguration was followed by a live chat with Adivi Sesh, conducted by Komal Nahta. In the chat, Adivi recalled how, years back, when he was still a college-going kid, he used to frequent the Kanakias’ Cinemax multiplex in Hyderabad because it was close to his house and also because he loved watching movies there. The Kanakias sold off the Cinemax chain to PVR, and have now re-entered the exhibition business after several years, this time with a new brand, Moviemax. Adivi added that with the reins of the exhibition business now in the hands of Rasesh Kanakia’s son, Ashish Kanakia, he was hopeful that it would supersede Cinemax as “youngsters bring about good change”.
The new multiplex, situated in the newly built AMR Planet Mall in Secunderabad, is luxurious and has several modern amenities.