UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform with 3,600-plus screens across 1,200-plus cities, this week unveiled a new brand identity, which is intended to explicitly represent the company’s core business offering i.e. cinema advertising.
With this, UFO Moviez is realigning its network, into two powerful channels — Prime Screens (multiplexes and Hollywood release centres) and Popular Screens (stand-alone screens and mass-appeal screens). With the new channels, insightful business intelligence and a new rate card, advertisers can carry out large-screen high-impact advertising that can be customised to deliver geo-targeted advertising with zero spill over. The vast network of UFO screens is the largest urban heartland network with 1,800-plus screens in the Prime Screens channel and 1,800-plus screens in the Popular Screens channel. UFO – Cine Media Network is also the leader in metros and Tier 1 cities with 900-plus screens. It has virtually no competition in Tier II and III markets.
The new branding effort features the launch of a new and vibrant logo, contemporary montage and an updated company website. The logo brings in modern hues along with establishing the ‘O’ of UFO which is a mobius strip to become its symbolic identity in the future. Along with this, the new logo also features a new tagline ‘Cine Media Network’, to appropriate and reinforce its leadership position in the in-cinema media space.
The revamped company website (www.ufomoviez.com) has been designed to be a one-stop destination for advertisers, exhibitors, producers and distributors for all their cinema delivery and advertising requirements.