The name of PVR’s motion pictures arm has been changed from PVR Pictures Ltd. to PVR INOX Pictures Ltd. The announcement was made by Sanjeev Kumar Bijli, executive director of PVR INOX Ltd., yesterday (16th May) at the ongoing Cannes Film Festival.
PVR and INOX, India’s largest film exhibition brands, have merged to form PVR INOX Ltd., placing it amongst the top listed cinema operators globally. The newly merged PVR INOX operates a network of 1,689 cinema screens in 361 properties across 115 cities in India and Sri Lanka. It holds 43% share of multiplex screens in India. It has the highest admissions per screen and the fifth-highest screen count in the world. PVR INOX combines two strong leadership teams and the most premium sites across India and Sri Lanka.
PVR INOX Pictures intends to increase investments in content acquisition to streamline high quality content for the Indian market, generate further opportunity for under-represented storytellers and independent creators, and deliver a robust content slate to the Indian audience. With a wider screen network, it will expand its programming and marketing capabilities and create highly innovative experiences, bringing significant value to its partners as well as to its customers.