As film marketing becomes more and more competitive, it is also becoming more and more innovative. For the trailer launch of Raksha Bandhan today (21st June) at Delite cinema in Delhi, the producers have erected a set in the cinema premises. They have recreated Chandni Chowk as the film is based in Delhi and more particularly, in the Chandni Chowk area of the capital city.
The film, produced by Zee Studios, Aanand L. Rai and Akshay Kumar, stars Akshay Kumar and Bhumi Pednekar. It is directed by Aanand L. Rai and is slated for release on 11th August.