Saurabh Saxena has joined Citara Plex as its executive director and group COO. He began his cinema journey 26 years ago with PVR. He has also served at K Sera Sera and Carnival.
Citara will be India’s first cinema-themed minimal chain, complete with a state-of-the-art cinema, cinema-themed cafe, celebrity retail space and an area for kids. It will have presence in tier 2 and tier 3 cities and towns in five states. The founders of Citara include Padmini Kolhapure, Padma Shri Shobana, Rannvijay Singh Singha, Artha Capital, Rahul Nehra (managing director, Citara), Sadiya Naseem (founder of Glam Studio) and businessman Uttam Kumar.