Tips Music has signed a global publishing agreement with Sony Music Publishing (SMP). The deal will enable Sony Music Publishing to administer and promote the songs globally, expanding the reach and audience of Tips Music’s catalogue. The entertainment industry is witnessing a paradigm shift with Bollywood music gaining popularity globally. This collaboration between Tips Music and Sony Music Publishing is an indication of the growing demand for Indian music and the opportunities it offers for collaboration and growth.
The deal between Tips Music and SMP is anticipated to boost the publishing and royalty earnings of the Bollywood music label while enabling its artistes to attain a more extensive global audience. The agreement covers administration, synchronisation, and catalogue promotion of the Indian music label’s repertoire. SMP will also be promoting Tips Music’s wide array of songs in international markets.
The strategic deal gives SMP access to Tips Music’s vast catalogue that comprises over 30,000 tracks and more than 5,500 albums across 24 languages.