Roongta Cinema, Surat, in association with the city’s Artist Jamming Circle, hosted a Bhajan Jamming session in two shows on 13th June. Both, the 5 p.m. and 7 p.m. shows, were sold out, receiving an overwhelming response from devotees and music lovers alike. The event created a unique community experience where the audience came together to sing and celebrate bhajans and Bollywood jamming in a cinema setting — transforming theatres into spaces for community participation, music, and celebration.
The immersive format allowed members of the public to sing along with the bhajan mandali, creating an atmosphere that was truly unique. It was an innovation in cinema exhibition and audience engagement, conceived by the marketing department of Roongta Cinema, to redefine the cinema-going experience.