Yash Raj Films has announced the launch of Raah Records, a new music company and incubator created to discover, develop and support original artists while helping them build long-term creative careers in independent music, beyond film music. Its first release is Jaadugari by Aman.
Raah Records is being led by Nakul Sharma, senior general manager – music management, Yash Raj Films. With Raah Records, YRF aims to build a long-term home for original artists, investing in creative development and creating a platform where independent voices can grow into defining musical careers.