Actress Aishwarya Rai Bachchan on September 9 moved the Delhi high court, seeking to protect her personality rights and restrain online platforms from illegally using her name and images and also AI-generated pornographic content.
Justice Tejas Karia indicated that he would pass an ad interim order cautioning the defendants, and agreed to examine the suit which seeks to prevent the misappropriation of various aspects of Aishwarya’s personality, including her name, image, likeness, persona, and voice from commercial misuse.
The actress’ advocate, who has made Google, ministry of electronics and information technology, and department of telecommunications parties to the case, told the court, “There can be no right in their favour to use her image, likeness or persona. A gentleman is collecting money merely by putting my name and face… Her name and likeness are being used to satisfy someone’s sexual desires. This is very unfortunate.” He highlighted that T-shirts and mugs with the actress’ images were being sold illegally. The plea added, “The defendants, including several unidentified parties, are making use of artificial intelligence and deep fake technology by morphing/superimposing the actress’ face to create distasteful videos and images of the plaintiff which are sexually explicit.”
The petition also complains that some completely unreal intimate photographs were circulated online, urging the high court to pass injunctions against the culprit websites and e-commerce sites. The actress has invoked right to publicity, popularly known as personality rights, saying that misappropriation of any attribute of her persona without her express permission for a commercial purpose is liable to be restrained.
Allowing Aishwarya’s team to initiate the suit, the HC posted the matter for January 15, 2026 for further proceedings.