Inox yesterday (5th January) announced the launch of ‘AmpliX’, an innovative seat-integrated sound technology, which offers a 360-degree spherical audio experience on cinema seats. AmpliX is a next-generation audio format which delivers a surround field with the help of binaural technology for an immersive movie-watching experience. With AmpliX, patrons can experience a 3D audio effect from the seats, which stimulates the mechanoreceptors in the patron’s body and creates a lively and natural audio feel. The technology also syncs the on-screen audio using an algorithm and produces an enchanting sound experience.
With this revolutionary technology, Inox patrons will be able to enjoy even the fine audio details of the sound from any movie. With special sound effects emanating from the seat, movie-goers will hear the most true-to-life reproduction of sound.
Becoming the first cinema chain in India to introduce such a sound solution, Inox has rolled out AmpliX, its Premium Sound Format (PSF) technology, in audi 5 at its flagship cinema, Inox Megaplex at Inorbit Mall, Malad, Bombay. It further plans to install AmpliX technology at its upcoming cinemas in Indore and New Delhi. Patrons can enjoy the experience by selecting the AmpliX seats while following the usual ticket booking procedure.