A number of cinemas of Jaipur are exhorting Hindus among the public to watch The Kerala Story. Announcing that the film is about love jihad, the announcement by the cinemas asks Hindus to watch the film in large numbers. It also requests that men and women add a dash of orange to their attire to show support to Hinduism. Some cinemas openly say that Muslims will not be allowed in the cinemas.
In another related newspaper report, it has been mentioned that BJP MPs and MLAs have been given the task of ensuring that girls and women watch The Kerala Story.