With producers doing their part to promote their films at the time of release, is it also the responsibility of cinemas to do their bit? You bet, it is!
Roongta Cinemas thought of a novel way to promote Stree 2 in its chain of multiplexes. There was a lady, dressed up like daayan Shraddha Kapoor in the film — complete with a veil over her face, in a red saree, and a huge plait adorned with lights — entering the cinema hall randomly during the film’s shows.
The novel publicity campaign caught the attention of patrons at the cinema’s properties. Many even posed for selfies and photographs with the veiled visitor. What’s more, patrons made reels and posted them on Instagram. Several reels went viral because of the novelty factor. At Roongta Cinemas properties, it was literally Stree mania.
Kudos to the Roongta team for thinking out of the box.