ShemarooMe today (16th July) announced the launch of ‘ShemarooMe Box Office’, a platform that will stream films. ShemarooMe Box Office has been designed to create an ecosystem for small-budget Bollywood and regional films that have an audience but limited avenues to reach out to them. ShemarooMe has also inked a strategic partnership with BookMyShow. Viewers can book their tickets for these films either by logging on to www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com. Once booked, users can watch the film on ShemarooMe any number of times over three days from the booking period. Under this business model, Shemaroo will market the films to a wider audience base and build awareness about the new releases.
Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “During these trying times, when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, but meanwhile our platform will be bridging the gap by entertaining audiences.” Ashish Saksena, COO – Cinemas, BookMyShow said, “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keep bringing newer options to experience entertainment for all our users.”
My Client’s Wife will be the first movie to premiere on ShemarooMe Box Office on 31st July, 2020. It features Sharib Hashmi, Anjali Patil and Abhimanyu Singh. The second film will be the award-winning Scotland, followed by Sharman Joshi’s Graham Staines Ek Ankahi Sachhai The Least Of These, and The Hidden Strike.