SIXTH SENSE VENTURES INVESTS IN ALIA BHATT-BACKED PHOOL | 5 April, 2022

Phool.co, India’s first biomaterial startup and fragrance-focussed wellness brand, today (April 5) announced that it had raised $8 million in a series A round from India’s foremost consumer fund, Sixth Sense Ventures. The round also saw participation from existing investors, Alia Bhatt and IAN Fund.

Phool.co has transformed the way Indian consumers look at home fragrances, with its award-winning incense made from temple flowers. Reigniting India’s $3.2 billion home fragrance category, Phool has captured the fascination of consumers looking for superior home-fragrance options, and made incense a part of their daily wellness routines. With a DNA driven by transformative innovation, and deep R&D, this IIT-backed startup has also put India on the global innovation map with its path-breaking invention, Fleather — ‘leather made from flowers’. This commercially viable, vegan alternative to animal leather hopes to disrupt the global fashion industry and make animal leather obsolete.

Bringing the much-needed innovation to the centuries-old incense industry, Phool is India’s first wellness brand to obtain the coveted Fair for Life — Fairtrade, and Ecocert Organic & Natural certifications.