Producer Tutu Sharma will launch multiplex chain Citara in tier 2 and 3 cities and towns. The chain will offer tickets at 30-40% lower prices than the industry average.
Citara’s multiplexes will boast a screen capacity ranging from 90 to 110. By the end of this month, Citara plans to launch operations in six cities viz. Jaipur, Indore, Ujjain, Kota, Beed and Nandgaon. The initial rollout will include approximately 15 screens, with an ambitious expansion plan aiming to reach a screen count of 150 by the end of FY26.
