Leading digital cinema companies, UFO Moviez India Ltd. and Qube Cinema Technologies Pvt. Ltd., have announced, subject to necessary approvals, their intention to forge a transformative strategic alliance, proposing two 50:50 joint ventures aimed at bolstering industry recovery. One joint venture will be focused on the commercial monetisation and marketing of the combined cinema advertising inventory, on behalf of UFO and Qube in India, and the other, to oversee feature film mastering, localisation and content delivery within India and Nepal.
Cinema advertising, currently a fragmented and duplicated market, has had limited opportunities for comprehensive market research, evaluation, and post-execution assessment. To meet this challenge and enhance services to the advertising community, the proposed joint venture will consolidate advertising inventory from both partners for on-screen, off-screen, and the mobile advertising of UFO’s Caravan Talkies vertical. The newly formed entity, once operational, will operate across approximately 6,500 screens, amplifying the visibility of in-cinema advertising as a key advertising medium. Leveraging a larger, unified ad sales team, the venture will seek to broaden its reach and explore avenues, on behalf of UFO and Qube, for ad sales across various media.
In an effort to streamline operations and increase efficiency, both, UFO and Qube, will jointly manage the business of mastering, localisation as well as electronic and physical content delivery in a separate joint venture. This will significantly benefit the film industry as producers and distributors will have a single point of contact for their DCI and non-DCI mastering, localisation and content delivery needs in India and Nepal. With UFO and Qube sharing similar infrastructure, the joint venture plans to optimise these resources over time to provide significantly superior services to the film industry.
The proposed strategic alliance between UFO and Qube aims to rejuvenate and reshape the cinema industry, providing comprehensive benefits to industry stakeholders.