The Academy of Motion Picture Arts and Sciences (best known for the Oscar Awards) has invited V. Senthil Kumar to be one of its members. Senthil Kumar is the co-founder of Madras-based Qube Cinema Technologies which was established in 1986 and which pioneered digital cinema concepts in India. The company now provides digital cinema technologies and solutions not only in India but worldwide too. Its most recent success stories are Qube Wire, a worldwide content delivery and rights management service, and EPIQ, a premium large-format immersive theatre experience. EPIQ is the first of its kind to be innovated by an Indian brand.