Will Selfiee take a decent initial on 24th February?
– The negative is that the last few films of Akshay Kumar have been such major debacles that people have lost faith in the actor — for the time being, at least. The good point is that the promotion of SELFIEE is very good.
How does a new radio station acquire the right to play songs? Does it have to negotiate individually with every producer?
– There is no need to deal with individual producers. The radio station has to acquire the rights from the PPL and the IPRS. Most of the music companies are affiliated to the two bodies which negotiate on behalf of them in a composite deal. However, rights to play the songs of T-Series, Yash Raj Music and Zee Music have to be acquired separately from the three companies.
Is it more sensible to make small star cast films or star-studded fares?
– There’s no general rule for producing films. Both, small star cast and big star cast films, have their advantages and disadvantages. In producing small star cast films, budgets are limited and, therefore, the risk is limited. However, the entire investment in small star cast films could be wiped out if the film faces rejection. Also, small star cast films could go completely unnoticed if they are not intelligently promoted. A lot of producers of small star cast films lose steam at the time of completion of shooting and post-production, and don’t spend even the bare minimum on marketing and promotion!
