YOU ASKED IT | 29 April, 2022

It’s very rare for a film in its second week to fare better than a star cast film in its first week. And yet, that’s what happened with K.G.F. Chapter 2 (dubbed) in its second week, and Jersey in its first week. Why do you think, this happened?

– The shelf life of K.G.F. CHAPTER 2 (dubbed) was far more than just a week. Hence it continued to do roaring business in its second week. Simultaneously, the public reports of the new release, JERSEY, were fairly good but not great, and definitely not half as good as those of K.G.F. CHAPTER 2 (dubbed). Just one more point here: the shelf life of K.G.F. CHAPTER 2 (dubbed) is not yet over. In other words, even in its third week, it will prove to be an extremely strong opposition for this week’s releases.

What is the lesson to learn from the box-office failure of Jersey? That cricket films are not in fashion?

– The only lesson to learn is that one should not be in a hurry to release his film if there’s a tornado already sweeping the nation. The tornado in this case was K.G.F. CHAPTER 2 (dubbed). Its opposition proved monstrous for JERSEY.

Are Bollywood producers shaken with the recent stupendous success of South dubbed films and the simultaneous failure of original Hindi content?

– You bet! Not just Bollywood producers but also Hindi film stars, writers and directors are shaken out of their wits.