YOU ASKED IT | 29 September, 2023

How is Salaar releasing on 22nd December, the same day as Dunki?

– Obviously, to take advantage of the four-day Christmas weekend! Also, one hears that the religious advisers to the producers of SALAAR are said to have told them that 22nd December would be an auspicious day to release their film. That’s the reason they chose to come in direct opposition of DUNKI, the release of which had been finalised and announced many months earlier.

With Dunki and Salaar (dubbed) clashing at the box-office, what will the position of the exhibitors be?

– Exhibitors of single-screen cinemas will have a very tough time trying to balance the two films. Luckily for DUNKI, the distributors had signed their agreements with many single-screen cinemas of Delhi-U.P. just a day or two before the date of SALAAR (dubbed) was finalised. But in circuits where contracts of DUNKI have not been signed, exhibitors will be in a spot as distributors of both the films will try to arm-twist them into signing their film in preference to the other.

What did you think of the video of Tiger 3, released this week to market the film?

– Absolutely mind-boggling video! Going by the video, it can safely be predicted that the film — slated for release on Diwali — will take an outstanding initial.