Film and entertainment investment platform CineNow has announced that Siddharth Roy Kapur (on the right in picture above) has associated with the company as principal advisor to the founding team. CineNow is an entertainment-focused investment platform dedicated to transforming film and content intellectual property into a structured and investable asset class. Through innovative financing models, institutional-grade governance frameworks and a Rs. 1,350-crore investment commitment, CineNow is building the financial infrastructure required to support the next phase of growth in India’s media and entertainment industry.
As CineNow advances its Rs. 1,350-crore structured Film IP investment platform, Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation. His association with CineNow marks an important milestone in the company’s journey to establish film and content intellectual property as a credible institutional asset class while building the financial infrastructure for the next phase of growth in India’s entertainment industry.
Commenting on the development, Rohit Dalmia (on the left in photograph), chairman and managing director, CineNow, said: “India’s media and entertainment industry is entering a defining decade. Consumption has scaled dramatically, content is increasingly becoming a global asset, and intellectual property is emerging as one of the most valuable forms of long-term value creation. However, the financial infrastructure around content remains underdeveloped. CineNow was created to bridge that gap by bringing transparency, governance, institutional capital and disciplined investment frameworks to the sector. We are privileged to have Siddharth Roy Kapur associated with CineNow as principal advisor. His unparalleled experience across content creation, studio leadership and media entrepreneurship, combined with his deep understanding of audience behaviour and industry evolutio, make him one of the most respected voices in Indian entertainment. His strategic counsel will be invaluable as we continue building India’s most credible platform for entertainment investments.”
Speaking on his association with CineNow, Siddharth Roy Kapur said: “The Indian entertainment industry is witnessing unprecedented growth, driven by expanding audiences, multiple distribution platforms and the increasing strategic importance of intellectual property. As the sector matures, innovative and well-governed capital solutions will play an important role in unlocking its next phase of growth. CineNow is building a unique platform at the intersection of content, capital and technology, and I am pleased to support the founding team as principal advisor and contribute to the company’s long-term vision.”