The ministry of Information and Broadcasting took two major decisions yesterday (June 29). These steps are expected to help Indian film industry grow. They will also help increase the number of cinemas across the country.
The decisions were taken in a high-level review meeting chaired by the Union Minister of Information and Broadcasting, Ashwini Vaishnaw, in New Delhi. In the meeting with senior ministry officials, the minister directed immediate structural measures to bolster film production, distribution, and technological integration.
STUDY GROUP
The Ministry has set up a high-level Study Group. Prasoon Joshi will chair this Group. It will include industry experts and technology partners as well.
The Group will study the opportunities and challenges before Indian cinema, and will suggest ways to strengthen the sector. It will also recommend steps to make Indian films more competitive globally.
The Study Group will look into the following issues, among others:
- Steps to make Indian films more competitive in world markets.
- The impact of new technologies on cinema. These include Artificial Intelligence and virtual production. The Group will suggest how Indian filmmakers can use these tools.
- How filmmakers can access institutional finance from the market, and new funding options for film production.
- The problems filmmakers face in raising money for production and distribution.
- Working with state governments and other stakeholders. The Group will identify best practices. It will also recommend a complete policy framework for the long-term growth of Indian cinema.
The Study Group will consult all relevant stakeholders across the country. It will submit its report to the Ministry within three months.
MODEL STATE CINEMA REGULATIONS
Regulation of cinemas and theatres are under the State list. Different states follow different rules for various permissions required for cinemas and theatres. This has been a major roadblock to growth of cinema infrastructure especially in small towns and rural areas.
To speed up cinema infrastructure, the Ministry has prepared a set of model rules. These rules were drafted after talking to all stakeholders. The Ministry has now sent these Model State Cinema Regulations to all state governments. States have been requested to adopt them. The Ministry will also help states put these rules into practice.
Together, these decisions are expected to build a strong, modern and globally competitive Indian film industry.