Social media giant Facebook has entered into an agreement with artistes’ representative body, Indian Performing Rights Society (IPRS), to license its music repertoire for video, music stickers and stories across Facebook and Instagram. The alliance will allow Facebook and Instagram users to choose music from IPRS’ library to add in their own videos, music stickers or stories they share on the platforms.
The IPRS is a representative body of authors and owners, which include composers, lyricists, and owner-publishers of music. “The deal with Facebook will cover licensing and royalties whenever music represented by the IPRS is used on Facebook and Instagram,” the IPRS said in a statement on 20th July.
“With this agreement, people will be able to access a wide variety of music and discover new scores from hundreds of authors and owners, across various genres in many Indian languages,” said Manish Chopra, director and head of partnerships, Facebook India.
Poet-lyricist and IPRS chairman Javed Akhtar said, “IPRS is excited to create opportunities for our song writers and composers for their use of works on Facebook and its platforms. The future is brighter when all industries work together and evolve the next phase of music usage together.”