PVR announced the opening of the biggest multiplex of Madras today (6th March). The 11-screen multiplex has been launched in Phoenix Market City at Velachery in south Madras. The opening marks the re-launch of the earlier Luxe Cinemas. With this, PVR has crossed the 100-screen milestone in Madras, the exact count being 105 spread across 16 cinemas. The merged PVR-Inox entity has a total of 136 screens in 22 properties. In South India, the total screen count has gone up to 519 in 93 properties.
The new property has a total seating capacity of 2,688. It has an IMAX screen in one property. This is PVR’s second IMAX screen in Madras and its 17th in the country. Hence PVR has become the largest IMAX partner in India. The property is equipped with laser projection system, Dolby Atmos sound and 3D powered by Volfoni Smart Crystal Diamond solution.