YOU ASKED IT | 15 July, 2022

What will be the impact of reverting to the eight-week exclusive theatrical window for new film releases in place of the temporary four-week window?

The film trade is hoping that because of the lengthier window, the number of footfalls in cinemas will go up markedly, especially in the initial days of a film’s release. There’s a difference between having to wait for a month for the film to arrive on an OTT platform and waiting for two months. On the other hand, streaming platforms will pay producers lesser for the digital rights of films because they will be streamed after double the time compared to what is happening today.

Does what our screen heroes do in their personal lives affect their image and the box-office performance of their films?

It used to affect only their image to an extent, in the good old days when there was no social media, but nowadays, what they do in their personal lives sometimes affects the box-office performance of their films too, again to some extent.

Who is the highest-paid actress today?

– Deepika Padukone and Alia Bhatt are the highest paid actresses.