YOU ASKED IT | 23 September, 2022

Of all the films released today, which film has got the maximum advantage of the National Cinema Day being celebrated today?

– The National Cinema Day is being celebrated by selling cinema tickets at a flat low price of Rs. 75 today. The maximum advantage of this has gone to BRAHMASTRA: PART ONE – SHIVA (which is in its third week) rather than to any new film which has opened today. In fact, the number of tickets sold for all the new films put together is not even half the number of tickets sold for BRAHMASTRA alone.

Wouldn’t it have been a better idea to celebrate the National Cinema day on 30th September when a big film like Vikram Vedha would be releasing?

– Why would the producers of the big film allow its first day’s tickets to be sold at Rs. 75 only? They are assured of a great opening at the usual high rates.

Is it true that UTV Software Communications Ltd., distributors of Brahmastra: Part One – Shiva, got the National Cinema Day postponed by a week — from 16th September to 23rd September — as its Brahmastra was to enter just the second week on 16th?

– Yes, it’s true. And rightly so! The Multiplex Association of India finalised the date for celebrating the National Cinema Day without taking the production sector or even the producers whose films would be affected by the decision (of selling tickets at a concessional price of Rs. 75 only) into confidence. Disney had every right to object to the date which was finalised, especially because BRAHMASTRA is a very big-budget fare.