When will Akshay Kumar bounce back?
– When he delivers a successful film. That apart, it is after a long time that the trailer of a forthcoming film of his has been liked. I’m talking about the trailer of RAKSHA BANDHAN. If you recall, none of the trailers of his recent films were liked, but the trailer of RAKSHA BANDHAN seems to have worked its magic on the public and the film trade alike.
I’m an exhibitor of Bihar, and I’m in a very sad state of affairs as no film is doing well at the box-office. I’m at my wits’ end, I don’t know what I should do. Can you please advise?
– Take solace in the fact that all exhibitors are sailing in the same boat as you, if I may say so! Jokes apart, the situation is so bad that exhibitors are bleeding. The situation can improve only when a hit film arrives in cinemas.
Have the prices for digital rights of films come down from the level during the lockdown days?
– Yes, they have reduced. OTT platforms aren’t making profits and, therefore, the prices have come down.