If you were given the power to change something about the community of actors in Bollywood, what would you change first?
– The size of their entourage, which accompanies them wherever they go, but adds precious little. I would cut that to size!
Why is it that most of the times, it is South films which are more different from the routine than Bollywood films?
– It is because the South producers are a braver lot. They are more experimentative by nature and hence they like to produce films which are different from the routine stuff. And since they are also mainstream producers, they make commercial films which are different. In Bollywood, producers usually tend to play safe. And those who play safe are resistant to change or to thinking out of the box.
What is the ideal time period to promote a film?
– Anything between three and six weeks, depending on a number of factors like budget of the film, promotion budget, star cast, music, other films running or due for release, etc.