Business has become so unpredictable. The teaser of Deva was liked by the public or so it seemed, but the film has not even opened to decent houses, leave alone excellent?
– Yes, that’s strange. The only reason one can think of for the lacklustre opening today (January 31) is that the momentum for the film could not be maintained by the producers after the initial hype following the teaser launch.
Aamir Khan was to have released his Sitaare Zameen Par last Christmas. But the film has now been shifted to Christmas 2025. That would mean a delay of exactly a year! Is such a long delay justified?
– Justified as in what? It is Aamir’s film and he doesn’t need to justify why he is delaying the film by a year. Perhaps, what you mean to ask is whether such a long delay is appropriate. To that, all one can say is that the producer knows best what is good for his film — and that includes deciding on the release date too.
What, according to you, are the main reasons for so many films not opening well enough?
– The reasons are several: filmmakers usually not working on their film’s music; producers and distributors often neglecting paper, street and electronic publicity and instead concentrating too much on social media publicity; high admission rates; the small window of only a few weeks between a film’s theatrical and OTT release. And, of course, poor content!
