YOU ASKED IT | 31 May, 2024

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Is its popular music the reason for Mr. & Mrs. Mahi taking an impressive initial today?

– Besides its hit music, the reasonably priced tickets (Rs. 99) due to the celebration of Cinema Lovers’ Day today is also a big reason for the good start.

Is Singham Again finally scheduled for release on Diwali this year? What about Telugu film Devara?

– Although SINGHAM AGAIN has not been announced for release on Diwali, the producers are eyeing that date. Meanwhile, BHOOL BHULAIYAA 3 has already been finalised for release on Diwali this year. As for DEVARA, the original as well as the dubbed versions are scheduled for release on Dassera. On Dassera is also scheduled another South film, KANGUVA (original Tamil as well as all the dubbed versions). Of course, it is unlikely that both the big South films will come on the same day. One of them will have to most likely be postponed.

If the trade can see the positive results of lower admission rates on the box-office, why don’t producers unite and reduce ticket prices?

– Unite? Multiplex chains decide ticket pricing, not the producers. It is not so easy to reduce admission rates. PVR-Inox, Cinepolis and several others don’t find it worth their while to reduce admission rates as, according to them, their overheads are way too high to permit permanent reduction of admission rates. But yes, it is likely that the multiplex chains might now see reason in reducing the rates for small and medium star-cast films. Warning: if the low rates become a regular feature, footfalls in multiplexes and cinemas may not always be high. Today’s (May 31) brisk ticket sales may also be because it is a one-off price reduction scheme.