Aditya Birla Fashion and Retail Ltd. (ABFRL) is all set to buy 51% stake in fashion designer Masaba Gupta’s House of Masaba Lifestyle for around Rs. 90 crore. The new partnership will mark ABFRL’s entry into the beauty and personal care market.
ABFRL has already acquired stakes in brands such as Jaypore, Shantanu and Nikhil, Tarun Tahiliani and Sabyasachi.