PVR Inox Ltd. has joined hands with star and climate warrior Bhumi Pednekar to spread awareness among its patrons about the harmful effects of climate change, inspiring them to make sustainable lifestyle choices to help conserve the environment. The brand today (18th March) rolled out six versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR, with Bhumi Pednekar giving a “call to action” through the campaign’s handle #YourTurnToAct.
The campaign was launched today at PVR Plaza in Delhi by Bhumi and Sanjeev Kumar Bijli, executive director of PVR INOX Ltd. PVR will give screen time to this campaign at its pan India cinemas, thereby reaching every part of the country to promote sustainable behaviour among cinegoers.