YOU ASKED IT | 10 January, 2025

Of the forthcoming films, which film’s teaser/trailer has been liked by the public the most? On that basis, can we assume that that film will get a good opening when it is released?

– The public seems to be giving its love to the teaser of DEVA. Going by the buzz for the film, it should get a good opening, but for that to happen, it is also necessary that the producers maintain the tempo of the promotion till 30th January, the day when DEVA will hit the screens.

Where do you think, the Hindi dubbed version of Pushpa: The Rule Part 2 will stop?

– Around Rs. 775 crore! Needless to add, this is the highest net collections ever for a Hindi film. Paradoxically, the record for the biggest Hindi film will be held by the dubbed Hindi version of a Telugu film. Exactly, like it was held for several years by the Hindi dubbed version of BAHUBALI 2: THE CONCLUSION till the record was broken last year by PATHAAN. The record of PATHAAN was then broken by GADAR 2, which record was broken by JAWAN. STREE 2 this year outshone JAWAN. But PUSHPA: THE RULE PART 2 (Hindi dubbed) has already overtaken STREE 2 by a huge margin — and the film is still running in the cinemas!

Was it the right strategy to let Marco (Hindi dubbed) grow by word of mouth? The producers hardly spent anything on the promotion of the Hindi dubbed version!

– The producers should’ve released the film after at least creating awareness about it and its release. Had they done that, the collections would’ve picked up faster than they did! The Hindi dubbed version was released with almost no publicity. Hence it took a week for the positive word of mouth to spread. Another dubbed version of a South film, which had positive word of mouth and which was also released with dull promotion, was MAHARAJ. But that Tamil film was not as lucky as MARCO because the collections of its Hindi dubbed version did not jump as much as they should’ve.