What is the business potential of Saiyaara?
– As of today (July 25, after the completion of its first week), the lower limit is Rs. 450 crore. But that doesn’t mean that the final all-India business will be around this figure only. It could actually go up to Rs. 500 crore too, maybe more! What I mean to say is that the film is doing such tremendous business that it is difficult to predict a figure.
Saiyaara managed a flying start without much promotion in the form of interviews and city tours and the like. Will this become a trend? Should this become a trend?
– It shouldn’t become a trend because every film is different. A producer can probably do without promotion in the form of interviews and city tours but for that, he has to have songs and song picturisations like SAIYAARA, a lead pair like Ahaan Panday and Aneet Padda, which becomes a rage no sooner than the first teaser is released, and the tempo to keep the excitement alive, like the producers of SAIYAARA had. Unfortunatley, several producers will emulate the strategy of SAIYAARA due to the herd mentality prevalent in the industry, and, perhaps, fall flat on their face as the aforementioned conditions would not have been fulfilled.
Why did Tanvi The Great not work at the box-office in spite of the subject being so heart-touching and the film having been made with noble intentions?
– Simply because a film does not work due to the intentions behind making it. It works if it offers entertainment to the paying public. The entertainment can be of various kinds but it must offer entertainment. In the case of TANVI THE GREAT, the story idea may have been heart-touching but the film wasn’t. It didn’t touch the hearts of too many people and it didn’t offer them entertainment of the kind they were looking for in a film of this kind.