Why did Kantara A Legend: Chapter 1 (Hindi dubbed) not open to bumper houses yesterday despite the Dassera holiday?
– The opening day’s collection of Rs. 19 crore is a pretty good one. The trade overestimated the power of the film. But one should not forget that the first KANTARA started at less than Rs. 1.50 crore. So the opening of the second film in the KANTARA franchise is more than 12 times the first film. Frankly, the film’s producers and distributors also forgot to appreciate the fact that the budget of the second film may have been ten times the budget of the first film, but that has no meaning for the paying public. Going by the huge budget of Rs. 160 crore, the opening might seem below the mark for a Dassera holiday release, but the fact is that the paying public does not ensure a great opening basis a film’s budget. The release strategy of the Hindi dubbed version was faulty because the film did not warrant such a massive release. The producers and distributors of the film gave the Hindi dubbed version a release which was much bigger than it deserved. The huge release was right for the original Kannada version but not for the dubbed Hindi version.
What is going wrong with Varun Dhawan? None of his films seems to be working at the box-office.
– His choice of films is very wrong. He needs to change his modus operandi of signing films, to avoid a devastating situation.
What is the trade buzz around the Diwali release, Thamma?
– Since there’s no other big release on Diwali, producer Dinesh Vijan is lucky to have got the Diwali week for his THAMMA without opposition of a big film. But one has to wait and watch the public response to a horror film in the Diwali week!