Walt Disney is partnering with cinema chains on a new large-format screen certification which will roll out in December — just in time for the release of Avengers: Doomsday. This is Disney’s answer to IMAX.
To qualify for the new Infinity Vision label, an auditorium will need a screen width of at least 50 feet, laser projection, and 7.1 surround sound system from Dolby Laboratories.
Close to 5,500 screens globally would meet the standards for the new label. This is about three times the number of IMAX screens.