Why did Hindutva not do well at the box-office in spite of the Hindutva wave sweeping the country?

– A particular wave or mood in the country can add to the business of a film, but a film cannot be expected to become a hit or a success merely because of that.

What is the logic in releasing seven and eight films every week?

– It is not as if one person is releasing so many films in one week. Every producer thinks, his film stands the best chance among all the new releases. Since there is so much production happening, there is bound to be overcrowding.

When will the situation at the box-office improve in Bollywood?

– As soon as better content is delivered by our writers, directors, producers and stars.

What does a producer do when a controversy erupts three to four months prior to his film’s release, as has happened in the case of Saif Ali Khan’s get-up in Adipurush?

– Unfortunately, there’s precious little a producer in such a situation can do officailly. He can use unofficial sources to put an end to the controversy. In the alternative, he can just wait for the hungama to die down on its own.

Vikas Bahl has made films like Queen and Super 30. Yet, his latest release, Goodbye, did not even open decently. Can you explain this anomaly?

– This is not really an anomaly because initials of films are determined more by their trailers, music, star cast, and the heat generated because of the above factors.

Between the two Diwali releases, Ram Setu and Thank God, which film has generated more excitement among the public?

– The excitement among the public for both the Diwali releases is almost the same. Frankly, the producers of both the films need to up their promotions.

What purpose does the annual FRAMES event, organised by FICCI, serve?

– There aren’t too many events held in the film industry, where people can meet one another. FRAMES is a good place for the industry people to do some networking. This is one of the biggest takeaways of the annual event.

Why was the advance booking for Vikram Vedha not up to the mark in spite of the rave reviews its trailer was getting?

– Since it appears to be an action-oriented mass-appealing film, its advance was not very good. Masses usually prefer buying tickets from current booking windows. Of course, this is not a golden rule but it’s often the case.

Is there any movement in the film industry to streamline admission rates in cinemas, after the stupendous success of the National Cinema Day on 23rd September in terms of footfalls at low ticket rates?

– Things don’t move so fast in the film industry. The very fact that the industry people have started to think in terms of rationalisation of the admission rates structure is in itself a big thing!

Of all the films released today, which film has got the maximum advantage of the National Cinema Day being celebrated today?

– The National Cinema Day is being celebrated by selling cinema tickets at a flat low price of Rs. 75 today. The maximum advantage of this has gone to BRAHMASTRA: PART ONE – SHIVA (which is in its third week) rather than to any new film which has opened today. In fact, the number of tickets sold for all the new films put together is not even half the number of tickets sold for BRAHMASTRA alone.

Wouldn’t it have been a better idea to celebrate the National Cinema day on 30th September when a big film like Vikram Vedha would be releasing?

– Why would the producers of the big film allow its first day’s tickets to be sold at Rs. 75 only? They are assured of a great opening at the usual high rates.

Is it true that UTV Software Communications Ltd., distributors of Brahmastra: Part One – Shiva, got the National Cinema Day postponed by a week — from 16th September to 23rd September — as its Brahmastra was to enter just the second week on 16th?

– Yes, it’s true. And rightly so! The Multiplex Association of India finalised the date for celebrating the National Cinema Day without taking the production sector or even the producers whose films would be affected by the decision (of selling tickets at a concessional price of Rs. 75 only) into confidence. Disney had every right to object to the date which was finalised, especially because BRAHMASTRA is a very big-budget fare.

Why did Brahmastra get mixed reviews last week?

– Probably because it is a completely new kind of film for the Hindi film-going audiences. That’s why most of the reviewers went wrong. They failed to appreciate the power of the absolutely outstanding VFX in the film. But the case of a couple of reviewers was pitiable: they gave the film bad reviews to ‘atone’ for their ‘sin’ of giving Karan Johar’s JUGJUGG JEEYO glowing reviews and even praising it for a couple of weeks after its release, to fool the people into believing that the film was a blockbuster. Of course, collections did not match their reviews and their positive comments for JUGJUGG JEEYO at all. To make up for their fake reviews for Karan’s JUGJUGG JEEYO, they decided to be ‘straightforward’ this time. But in their quest to give the impression that even they can be honest, they gave Karan’s new film, BRAHMASTRA, bad reviews. They made the second mistake by reviewing a hit film as a flop/disappointing film, only and only because they wanted to ‘correct’ their first mistake. Isn’t it sickening?

What is the minimum you expect Brahmastra to do in India?

– Refer to our review of BRAHMASTRA. We had predicted, and we quote from our review: “It has the potential to touch or almost touch the Rs. 100-crore mark in the first weekend, and touch or almost touch the Rs. 200-crore mark by the end of the second weekend.” To that, we now add that it has the potential to touch the Rs. 250-crore mark in its lifetime.

After Brahmastra, which film would you bet on?

– VIKRAM VEDHA. The film’s trailers have been loved by the public. The film should net at least Rs. 20-25 crore on the opening day (30th September).

I’ve heard that collections of Brahmastra today (opening day) are very good for the 3D version but not up to the mark for the 2D version. Why is there so much disparity?

– The disparity is because the initial audience wants to experience the film in 3D as they knew from its trailers that the film would have visual effects of the kind never seen before in a Hindi film.

What kind of an opening do you expect Vikram Vedha to take on 30th September?

– Earth-shattering. The film’s teaser and trailer have created such a phenomenal impact on the public that the audience is literally waiting to watch the Saif-Hrithik. You can expect the first day’s collections to be upward of Rs. 30 crore!

Has the opening of Brahmastra changed anything in Bollywood?

– It definitely has! The fantastic collections of the first day’s shows have come like a morale booster for the industry people. Films had been flopping with such alarming regularity that the trade people had forgotten what it was like to experience a bumper opening.

When there’s already so much negativity against Bollywood, why are the Bollywood people themselves posting negative things about their brethren?

– The whole negativity wave started in the public because a handful of Bollywood people spoke ill of successful Bollywood personalities in the aftermath of Sushant Singh Rajput’s demise. That continues in the minds of members of the general public. And the negative talk about successful people by some disgruntled people in the film industry also continues. But a correction is bound to happen. One self-styled film critic has already been arrested. That’s a correction!

If Liger could not take even a decent initial in spite of aggressive promotion, is pre-release marketing and promotion really necessary?

– Of course, it is! For every LIGER, there is a BHOOL BHULAIYAA 2 or an RRR (dubbed), which opened to great houses, thanks to wonderful promotion, among other things.

Does the continuous flopping of films at the box-office imply that the days of cinemas are numbered? Has OTT replaced cinemas?

– Not really! Films are flopping in theatres because the content is bad, not because OTT is posing formidable competition to cinemas.

What was the logic of releasing Hindi Liger in non-Southern circuits on Thursday in the night shows only? And the logic of releasing the Telugu or Tamil dubbed version of the film in the non-Southern circuits on Thursday from morning itself?

– None which comes to the mind. If anything, the poor attendance in cinemas screening the Telugu or Tamil dubbed version in the day-time shows on Thursday (August 25) only served to underline that the opening was terrible.

Why is there no major film releasing next week?

– Perhaps, because of the Ganesh festival which falls next week. Since Ganesh Chaturthi falls on Wednesday, 31st August, producers must’ve steered clear of the following Friday (2nd September).

What do you make out of the recent line of flops in Bollywood?

– It’s the period of churning. New talent will come in place of the old creators who refuse to pull up their socks.

With films flopping one after the other, how did Inox, a public limited company, report the first quarter of financial year 2022-23 as its best ever quarter in its 20-year history?

– The terrible patch started in Bollywood after May 2022. Before that, the months from January-May were good. The first quarter of 2022-23 implies business results of the months of April, May and June 2022. They became even better because of the success of several Hollywood and South films. Besides, the number of screens under the Inox umbrella has gone up.

If I were to ask you to point out the one biggest mistake in Laal Singh Chaddha, what would it be?

– FORREST GUMP should never have been remade in Hindi because that film was not meant for the large mass base of Indian audiences. Even if it were to be remade, it should have been rewritten completely afresh to suit the sensibilities of the Indian public. And more importantly, it should have been made at half or a third of the budget because it is a class film at the end of the day.

The film trade was banking a great deal on the success of Laal Singh Chaddha and Raksha Bandhan. What do the two failures mean for it now?

– With films flopping one after the other since many weeks, did the film trade have any option but to bank heavily on the success of the two films released last week, more so because they were hitting the screens on a festive day (Raksha Bandhan) and in one of the best weeks of the year (with multiple holidays)? The two failures mean that the trade’s tale of woes continues!

Is it time for revision of star prices now? After all, films are falling like nine pins at the box-office.

– It will never be time for revision of star prices till producers don’t stop chasing stars. While stars are in short supply, the number of films being made with a handful of saleable stars is ever-increasing. That is why the call for revision of star prices will always fall on deaf ears. Had the stars been a conscientious lot, they would have reduced the fees they charge, of their own volition. But which star has that kind of a clean conscience? Which star is thinking of the industry before himself? (Picture above is for representational purpose only.)

I have a wonderful script which I have myself written. But I’m finding it difficult to get a star who will work in my film. What can I do?

– Every writer thinks, he has written a wonderful script. Before the audience also thinks so, the stars have to be convinced of the wonderfulness of the script, otherwise such projects never take off. This is not to dissuade you, but are you sure that your script is indeed very good? Has a person unrelated to your script endorsed it or found it interesting?

Have our filmmakers forgotten to make good films?

– I don’t think so. That is why the spate of flops is not really cause for concern. The situation would’ve been tension-ridden if our filmmakers had lost their creativity. But the fact is that Bollywood films are flopping not because our filmmakers don’t know to make good films but because the urge to make good films has taken a backseat. The motivating force is profitability which is assured for even below-average fares.