aha, one of India’s leading regional OTT platforms, announced the launch of its Tamil slate in Madras on 14th April. The launch event was graced by Tamil Nadu chief minister Muthuvel Karunanidhi Stalin. He was joined by actor Silambarasan and music composer Anirudh Ravichander, both of who were announced as the brand ambassadors for aha Tamil. aha unveiled an exciting line-up of its Tamil content with 100% Tamil Celebration, coinciding with Puthandu, the Tamil New Year. The event also witnessed the launch of its brand new commercial film Thattina Tamil Mattume, which stars the brand ambassadors (Silambarasan and Anirudh Ravichander) and showcases how entertainment in one’s own mother-tongue brings people together.
Tamil cinema legends such as S.P. Muthuraman, Bharthiraja, late A.V. Meiyyappan, late M.S. Vishwanathan, late K. Balachander, late S.P. Balasubramaniam and late actress Sridevi were given the Kalignar honour by the CM and aha leadership executives at the event, for their immense contributions to Tamil Entertainment over the years.
The event began with an address by M.K. Stalin who emphasised the importance of entertainment platforms providing local content in order to connect with local audiences. Following the address, the organisers paid tribute to M.K. Stalin’s father, M. Karunanidhi, the second chief minister of Tamil Nadu and the DMK chief, by highlighting his contributions to Tamil literature and acknowledging his successful career as a screenwriter in the Tamil film industry. Some notable personalities of the Tamil entertainment industry, including renowned directors, screenwriters and producers, were in attendance.