Tips Music has announced a music licensing deal with Google’s new YouTube service, Shorts. YouTube Shorts is the latest short-video service offering by Google, which allows users, creators and artistes to create short video content on YouTube to connect with new audiences, with just a smartphone and the Shorts camera in the YouTube app.
As part of the deal, Tips will license its large catalogue to YouTube, allowing the Indian diaspora across the world to create content inspired by its music library in diverse Indian languages.