Can the changing of climax, as has been done from today (March 7; start of the second week) in the case of Crazxy, become a trend? Are there any advantages?
– The makers of CRAZXY haven’t changed the climax. They have only tweaked it. One has to wait for the effects and watch if there are advantages in terms of increased box-office collections. According to me, it is unlikely that this will become a trend. This is because more than ninety-nine percent of the producers and directors don’t really deliberate on such things after a film’s release. Forget deliberating on these things, most of them don’t even want to analyse why their film isn’t working at the ticket windows. So where’s the question of taking proactive steps to try and improve box-office collections by making changes in the content?
There was a time when star kids used be launched with a lot of fanfare, but today, it is usual to release their debut films on OTT. Why this change?
– You are right! Saif Ali Khan’s son, Ibrahim Ali Khan, is being launched with NADAANIYAN which has released today (March 8) on Netflix. Similarly, Khushi Kapoor, daughter of producer Boney Kapoor, was launched in Netflix’s THE ARCHIES. So also Aamir Khan’s son, Junaid Khan, who debuted in Netflix’s MAHARAJ. OTT platforms offer sackfuls of money and hence launching star kids in films premiered on such platforms has come to be accepted as normal. But it must be said that the fanfare and excitement for an OTT launch is not even 10% of that reserved for the big-screen launch.
What kind of a start will Sikandar take?
– Since the film will be released during Ramzan and before the Eid festival, it may not take a bumper initial.
