Thursday, January 23, 2025

YOU ASKED IT | 28 April, 2023

Why has the dubbed Hindi version of PS-2 been released this week when the dubbed Hindi version of PS – I did not do too well at the box-office?

– PS – I did supremely well in Tamil, hence PS-2. And since the first part was dubbed in Hindi, the producers have also dubbed part 2 in spite of the fact that the first part did average business in Hindi. The first part ended with a clear promise of a second part. So, the producers had to fulfil that promise as much for the Tamil film-going audience as for the Hindi.

Which is a bigger industry — the Hindi film industry or the Hindi OTT industry?

– Undoubtedly, the Hindi OTT industry is far bigger than the Hindi film industry.

With the huge slate of films and web series announced by Jio Studios recently, do you predict that Jio will soon become the biggest studio?

– You bet, it will soon be the biggest studio. Perhaps, Jio might aim at releasing 52 films a year, or, in other words, one every week!

YOU ASKED IT | 21 April, 2023

It took several years for the box-office record of Bahubali 2: The Conclusion (Hindi dubbed) to be broken by Pathaan. How many years will it now take for the record of Pathaan to be surpassed?

– There’s no science or mathematical calculation to arrive at the answer to your question. It could happen within a few weeks or it could take several years for the record of PATHAAN to be broken. 

Why did Bholaa not touch even Rs. 100 crore? Does it mean that the film was rejected by the audience?

– Had BHOLAA been rejected by the public, it wouldn’t have been possible for it to cross Rs. 75 crore in three weeks. Its complete alienation of the ladies and family audience restricted its appeal to the mass base of audience only. Another reason why it could not inch its way to the Rs. 100-crore mark is the fact that lakhs of people had already seen the original, Tamil KAITHI (of which BHOLAA is a remake), on the various platforms available, either with subtitles or dubbed in Hindi.

Will Salman Khan’s next be Sooraj Barjatya’s film?

– Yes, Salman Khan will star in Sooraj Barjatya’s next. But it will be a few months before that film starts.

YOU ASKED IT | 14 April, 2023

On the one hand, exhibitors are wondering whether cinema has a future, and on the other, Jio Studios earlier this week announced a slate of so many films for the theatres. Isn’t this an anomaly?

– I won’t call it an anomaly. I’d rather say, exhibitors must rejoice that their fears may be unfounded, after all. If Jio Studios has gotten full throttle into film production for the cinemas (besides content for OTT), the studio must’ve done a lot of due diligence before investing thousands of crores into a business which is quite new for it. 

If South Indian language films are being released simultaneously in Hindi after dubbing them, why can’t other language films also be released likewise in Hindi on the same day as in the original language?

– Most of the other language film producers haven’t been dubbing their regional content in Hindi even after the original language films have become hits, what to talk of simultaneously releasing them in Hindi. If you recall, even in the case of South language films, they used to be dubbed in Hindi only months after the original films had released. Besides, only a few of the South films used to be dubbed in Hindi. The system of dubbing them in advance and releasing the dubbed versions simultaneously with the original language started after COVID-19 lockdowns. 

How has the response of the trade been to the teaser of Pushpa 2?

– Phenomenal! Not just people in the trade but also members of the public have loved the teaser of PUSHPA 2.

YOU ASKED IT | 7 April, 2023

Will Kisi Ka Bhai Kisi Ki Jaan take a decent opening?

– It should take a good initial because the songs of the film are gaining in popularity and also because it will release on Eid. We all know, Salman Khan starrers on Eid have a unique magical effect at the box-office.

What do you think about Aditya Chopra’s casting of Salman Khan and Shah Rukh Khan together in Tiger Vs Pathaan?

– Going forward, films starring two and three A-list heroes will become more common than they are today. That’s one option available to producers to bring the audience back to the cinemas in a big way. Aditya Chopra’s move is masterly.

When will Aamir Khan start his next film?

– He has taken a sabbatical of 18 months. Six months have passed by, another year to go before he faces the camera.

YOU ASKED IT | 31 March, 2023

Would the initial of Bholaa have been better had many people not seen Kaithi, the Tamil film of which Bholaa is a remake?

– Yes, the fact that many people had already seen KAITHI definitely affected the opening of BHOLAA adversely to an extent. But there are other factors too, responsible for the below-the-mark initial: its trailer was not liked by the public as much as its teaser; its release on an odd day (Thursday) even though it was Ram Navmi (point to be noted is that Ram Navmi is a partial holiday, not a complete holiday); and the ongoing Ramzan period.

Is delaying the OTT release of films an answer to the dwindling box-office collections?

– Yes, producers should pass a resolution to not release films on OTT till at least six months from the date of their theatrical release. This might help to boost the box-office. Also, admission rates and prices of concessionaires need to be reduced, to bring the audience back to the cinemas. There are lakhs of people who have stopped going to the cinemas (except for a film that is carrying extraordinary reports) because of the huge expenditure involved in watching films in cinemas and also because OTT content now occupies the place (in people’s minds) which cinemas once occupied. Drastic measures need to be taken to return to the good old days when cinema was king.

Is there a golden rule to ensure a good opening to a star-cast film?

– I don’t know whether it’s a golden rule or not but it is tried and tested and has been working since years. A fantastic trailer and hit/superhit music can ensure a good opening to a star-cast film.

YOU ASKED IT | 24 March, 2023

Is it true that OMG 2 will be premiered on OTT instead of in cinemas?

– It’s not true as no final decision has still been taken.

On the one hand, hardly any films are working at the box-office, and on the other, multiplex chains like PVR and several others are opening new multiplexes left, right and centre. Isn’t this an anomaly?

– It may appear to be an anomaly, but the multiplex chains are expecting things to improve and business to not only revive and reach the pre-COVID levels but to also increase much more. That’s why they are investing crores of rupees in new multiplexes all over the country.

Can we expect Kisi Ka Bhai Kisi Ki Jaan to take a healthy opening?

– Yes, KISI KA BHAI KISI KI JAAN should take a healthy initial because of Salman Khan and its songs which are gaining in popularity. 

YOU ASKED IT | 17 March, 2023

Which is the next film which the trade is looking forward to?

– Undoubtedly, BHOLAA. The film’s teaser and trailer have inspired the confidence of the trade people.

Is it a fact that the cinema-going habit of people has taken a back seat?

– Yes, with so much content available on OTT, the cinema-going habit of people has indeed taken a back seat. Entertainment discussions in a number of households now revolve around what they’ve seen on digital platforms rather than in the cinemas. Whether the trend will reverse or not in the course of time is to be seen. Television was not as big an opposition to cinema as OTT is.  

What is the truth in the news that Pippa will be premiered on OTT?

– There is no truth in the news that PIPPA will release on a digital platform rather than in the cinemas. 

YOU ASKED IT | 10 March, 2023

Why did the collections of Tu Jhoothi Main Makkaar drop markedly on the second day?

– The fall in collections of TU JHOOTHI MAIN MAKKAAR on the second day was not unexpected. Since the film was released on Wednesday (8th March), the second day (Thursday) was an odd day without being a holiday. An odd day, that too, a non-holiday invariably sees box-office collections decline. Even otherwise, collections drop after a major holiday (like Holi was). And please don’t overlook the fact that it is a romcom-cum-family drama, not an action film. Just to put things in perspective, let me tell you about the collections of two films, both action fares and both of which were released on Wednesdays: EK THA TIGER: day 1 – Rs. 32.93 crore, day 2 – Rs. 14.92 crore (drop of more than 50%), day 3 – Rs. 12.90 crore (less than 2nd day). WAR: day 1 – Rs. 53.35 crore, day 2 – Rs. 24.35 crore (drop of more than 50%), day 3 – Rs. 22.45 crore (less than 2nd day).

How true is it that only spectacular and big-budget extravaganzas will now work in cinemas while others will have to depend upon OTT platforms to do the magic?

– Not true at all! Films work depending upon whether they touch the heart or not, not on the basis of the platform (cinema or OTT). If a small film is appreciated a lot but it has had a theatrical release, it will work in the cinemas. People tend to postpone viewing to when the film will stream on an OTT platform, if and only if reports are not great. But when the reports are positive, they often do not wait for it to come on OTT. Instead, they make a beeline for the cinemas to catch the film there, even if that film is not too spectacular.  

What kind of an opening do you expect Bholaa to take on 30th March?

– Given the abundance of action, as evidenced in the film’s trailer, BHOLAA should take a very good initial. 

 

 

YOU ASKED IT | 3 March, 2023

Will Luv Ranjan’s Tu Jhoothi Main Makkaar be released on 7th March instead of 8th as Holi festival will be celebrated on 7th, instead of 8th, in some parts of India?

– The producers are still contemplating on the right date to release the Ranbir Kapoor and Shraddha Kapoor starrer. Their problem is not simple because the festival of colours will be celebrated on 7th in some states and on 8th in other states. If some of the big states in North, Central and Western India celebrate on 7th, there may not be much of a point in releasing the film on 8th (as scheduled) because the benefit of the holiday on 7th will not be reaped by the film. Secondly, no benefit would accrue on 8th as the festival would’ve been celebrated on 7th in such states. In fact, the odd-day release (8th, Wednesday) could backfire in such states.

What did you think of the Billi Billi song from Kisi Ka Bhai Kisi Ki Jaan?

– The song seems to be a potential hit. Not only is the song a musical delight but its picturisation is also eye-filling. The dance steps will soon become very popular.

What does the proposed performance on the Naatu Naatu song from RRR at the Oscar ceremony mean for India?

– It’s a major feather in the cap of Indian cinema in general and South Indian cinema in particular. The Naatu Naatu song will be performed by singers Rahul Sipligunj and Kaala Bhairava in their Oscar debut. The song is competing for the Best Song Oscar against This is a life (which will be performed by David Byrne, Stephanie Hsu and Son Lux) from EVERYTHING EVERYWHERE ALL AT ONCE, Applause (to be performed by Sofia Carson and Diane Warren) from TELL IT LIKE A WOMAN, Hold my hand from TOP GUN: MAVERICK and Lift me up (to be performed by Rihanna) from BLACK PANTHER: WAKANDA FOREVER. 

 

 

YOU ASKED IT | 24 February, 2023

You seemed to be quite angry while reviewing last week’s Shehzada. Why so?

– Not angry, but I was definitely agitated because of the glaring flaws and gaping holes in the screenplay and the presentation of the film. Nobody should make such mistakes after having all the resources at his command. The film’s writers and director had a Telugu blockbuster to remake, top actors, a fantastic budget. In other words, they had everything anyone could want. The only thing they had to work on was on the creative side — that too, they had a proven film for reference. If they made such an apology of a film after all this, there is reason to feel agitated, right?

What kind of a start will Tu Jhoothi Main Makkaar take on Holi day? Is it advisable to release a film on the day of Holi, that too, if it is not a Friday?

– The buzz around TU JHOOTHI MAIN MAKKAAR is very good. It will take a fantastic start because the youth have taken a liking for its trailers and songs. It makes sense to release a film like this on Holi day in spite of it not being a Friday because of the festive holiday. Yes, the shows till 1 p.m. may not report great collections because many people would be playing the festival of colours and many might want to wait for the excitement of the festival to abate before they venture out of their homes, but collections thereafter would be excellent.

How is it that so many struggling actors can’t get a single role to play when so many films, TV serials and web series are being made?

– Simply because there are more strugglers than roles available in the films, TV serials and web series being made. There are several new actors who don’t accept roles which are offered to them as they dream of bigger breaks than those that are offered to them.

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