Warner Music India, which was formed in March, has signed a distribution deal with Tips Music. Tips’ repertoire will be distributed in India by Warner Music, and internationally by ADA, the global independent distribution division of Warner Music. The deal gives Warner Music access to Tips’ massive Hindi catalogue.
Kumar Taurani, managing director, Tips Industries Ltd., added, “We are excited to partner with Warner Music and to see how it’ll use its firepower to push our rich catalogue and new music even further.” Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, said, “Warner is moving at a pace to grow its footprint in India, one of the most exciting music markets in the world. The deal with the hugely respected team at Tips massively increases our catalogue of the local repertoire which is so heavily streamed in India and beyond.” Tips’ Hindi YouTube channel receives more than 5.1 billion views per month.